Although some people may think auctioneering is simple work, it can be very time-consuming to prepare for each auction is a thorough-enough manner to attract worthwhile business. For instance, you need to get all of the details correct to not upset potential customers, and then you need to take excellent photographs to give people a positive impression of what they can get with their money.
However, this only scratches the surface on what there is to do. It is best to utilize marketing methods that provide a high value on return, and this is where email marketing comes into the picture.
Acquiring Email Lists
Auctioneers can get email addresses pretty easily. It is possible to provide an eBook for free that discusses auctions and how to have the most success with them. Or, you can request that people put in their email address to get frequent updates on what they are interested in seeing.
Using future auctions is an excellent way to harness this marketing opportunity. For instance, you can email people with auction details, dates, which is almost imperative for anyone that uses auctions in their way of living because times and dates can change at almost any given time.
For those that prefer to stick with a few auctioneers because they like what is listed regularly, receiving newsletters can be a very tempting way to get an email address and keep a person satisfied. Also, when they know what is going on at the auction house, these individuals are more likely to keep coming back for more auctions, even when they may have stopped checking out other auctions.
In order to really capitalize on email marketing and increase both visitors and action for your auctions, please contact us as we can help you accomplish this goal.