While most websites are starting to incorporate social media into their website, mostly by including buttons that refer their business or individual posts to their pages on social media platforms, there are other ways that auctioneers can make use of it to substantially benefit their business.
Although you can start out as inexperienced and learn on your own, you might find it better for your situation to utilize professional services in the beginning to learn the ropes beforehand.
Combine Pinterest and High-quality Photos
Pinterest is a place where people share photos of just about everything they like. A lot of people like to share homes, cars, antiques, and all of these things can be auctioned. Instead of reserving the photos for your auctions to keep on your website or auction listings alone, you should put them wherever you can.
Putting items that are to be auctioned on Pinterest can lead to them getting shared, which can lead to increased exposure for your business, simply for sharing high-quality photos that you already had.
Advertise with Photos on Facebook
Another way to take your photos and put them to use is to put them on Facebook. It is another social media platform where sharing is common, so there is no reason not to use this to your advantage.
Also, since Facebook is where people can ask comment on photos, you might find that you can provide valuable information to those interested in your auctions, but just need some more information.
Focus on Engaging Users
Although you cannot force people to engage with you, there are ways to promote engagement. For instance, instead of posting a photo and leaving it with a basic description, you can take it a step further by asking a question at the end of the post, thus inviting people to answer the question.
If you want professional help with your website or social media, contact us today.