Anyone with a glib tongue and a pocket of jokes can be an auctioneer, but the ones who make a living at the job go to auctioneers’ schools and earn professional recognition and licenses through credentialing. Schools, lasting a few weeks to a college semester, teach the chants we all recognize but they also have classes on marketing and business strategies.
Many auctioneers get business degrees to boost the probability of their success as businessmen. Most auctioneers don’t go directly from school to their own businesses. They work for established auctioneers, taking bids and filling in at the microphone when the main auctioneer takes a break. It is in this “internship” that the auctioneer learns how to coax bids out of a crowd and how to tell kitchenware from antiques.
Becoming a successful auctioneer depends upon the amount of time spent on the business. Of course, setting up an auction takes hours. Items must be catalogued and set out at community auctions or arranged for indoor sales. Many auctioneers spend hours reading magazines on antiques and in other research. If you are an auctioneer, we thank you for providing a service to the client and entertainment and value to the buyer. We know that your time truly is money, and you would like to “hedge your bets” by attracting the largest crowd of buyers possible. You already use your computer to log your sales and keep track of your revenue. It is only logical to use it to announce your auction to the world online. If you have questions about marketing your sale, or about listing your items, contact us. You know what most people don’t know: auctioneering is a serious career, and you can make serious money at it.