After creating a website, some businesses can get away with not adding to the content for a while, but this is not the case for those in the auction industry. As an auctioneer, you need to keep an updated website to make sure you are consistently communicating with both your buyers and sellers.
Having a plan and schedule is the best way to manage auctioneer websites.
Start a Blog for Your Visitors to Read
Auctions are something that the same people might participate in on every occasion. It is not like some services or products where a person may use your business once or twice a year.
With this in mind, you should plan to start a blog and keep it updated on a regular basis.
Create a Schedule to Add Posts
To make it easier on yourself, instead of trying to keep to a strict schedule, you can schedule new posts to be added to the blog whenever you please. For instance, you can write blogs when you have free time and simply add them to the list of scheduled blogs to be posted on your website in the future.
It is a great way to get blogs that you have written out of your hands once they are written, but to still guarantee that your website gets fresh content on a routine basis, regardless of when you write them.
Prioritize Auction Updating
Keeping your buyers and sellers up-to-date is a necessity as an auctioneer. However, while you might think that past auctions are no longer of importance, they provide valuable information to your visitors.
Ideally, you want to clarify if an auction was successful or not, especially because you want to show buyers and sellers that people do show up to your auctions and that you have a successful operation.
Creating a plan and building a schedule that fits your situation is essential to your success.
Contact us with any questions you may have about maintaining your website.